About
I'm a passionate, creative leader with a proven track record of inspiring teams to deliver exceptional brand experiences. I thrive on challenges and deeply understand how to motivate and engage audiences across various communication channels.
My experience working across departments allows me to translate broader organizational goals into actionable creative solutions. I'm a firm believer in fostering a collaborative environment where teams can develop impactful work that strengthens brand identity and achieves set goals.
My Approach to Building Ownable and Distinctive Campaigns
Great campaigns don’t happen by chance—they’re built through a repeatable, strategic process that ensures clarity, differentiation, flexibility and lasting impact. Over the years, I’ve refined a proven framework that transforms brand identity into something truly ownable and distinctive.
Adapted from various learned approaches, the three-lens strategy—a research-driven methodology uncovers the unique intersection of perception, experience, and vision. By aligning insights from these three lenses, it is easy to discover an authentic, credible, differentiating, and true value proposition.
The Three-Lens Strategy
External Lens – How does the market, competitors, and audiences perceive the brand? What are the gaps and opportunities?
Internal Lens – What is the brand’s true culture, strengths, and employee experience? What makes it unique from the inside?
Leadership Lens – What is the company’s long-term vision? How do executives see the brand’s purpose and future?