Client: ASM

ASM, a global leader in semiconductor equipment, needed to develop and launch a unique and ownable Employee Value Proposition (EVP) and employer brand to support their growth and communicate their values. As the Creative Director and Lead, I crafted a unique brand that engaged current employees and attracted new talent to ASM.

My Role

Concept Development, Creative Direction and Design, Launch Strategy and Executions

The power of
an open mind

At ASM, our smart, ambitious team is dedicated to driving breakthrough wafer-processing technologies and customer satisfaction. We foster a culture of trust and transparency that empowers you to achieve goals you didn’t think possible. 

We want innovators who are comfortable with disrupting the norm, and focused on finding collaborative solutions to make integrated circuits or chips, smaller, faster and more powerful. While the environment will be challenging, and you will work hard – we promise an exciting and rewarding journey into the future.

The Results

12%

Improved rating on Glassdoor

10%

Workforce growth year of year

7.2%

Increase in retention

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