Client: Highmark Health
Highmark Health, an extensive integrated health system, tasked us with developing and activating a value proposition to position them as an employer of choice. Through a six-month research initiative, we uncovered insights from external, internal, and leadership perspectives. This led to the creation of the tagline “Remarkable Together,” a manifesto, and an Employer Brand Guide Book. These tools enabled us to proactively craft authentic, engaging content across their diverse brands and talent verticals.
My Role
Creative Strategy, Creative Director, Onsite Photo Direction, Concept Development, Design, Execution, UX and Web Design
Remarkable Together.
We’re on a mission to reinvent health care. Which means we have to reimagine what it can and needs to be. We have to think bigger and more specifically, collaboratively and more personally. When we are willing to name what isn’t working, come together and pave the path to real change, we can transform the future of the health care system.
