I partnered with Applied Systems to establish a powerful brand and messaging foundation that would underpin future talent attraction efforts and support employee engagement and retention. Building on a series of telephone interviews with employees and insight interviews with key leaders, we developed a creative concept with a suite of assets including a Talent Marketing Toolkit, selfie-style videos, a Diversity, Equity, Inclusion and Belonging animation, and a careers website guidance and content. Lastly, we created a dedicated Employer Brand Hub, allowing the client to access the Employer Brand assets within a ‘one-stop shop’ online platform.