Client: Travelers Insurance
Travelers Insurance partnered with my team to develop an inspiring campaign aimed at showcasing insurance as a dynamic and rewarding career destination. The goal was to challenge the perception that insurance is boring and instead highlight the vibrant opportunities within Travelers.
To achieve this, I conducted in-depth 1:1 interviews with leadership, from the CEO to team managers, and facilitated multiple focus groups to uncover the authentic culture and vision that set Travelers apart. The result was a compelling, people-centric narrative that authentically reflected what makes Travelers a unique and fulfilling place to work.
My Role
Research Development, Leadership Interviews, Creative Strategy, Creative Director, Onsite Photo Direction, Concept Development, Design, Execution, UX and Web Design
More than you imagined.
The insurance industry is undergoing dynamic change - Travelers is no exception. People who can embrace executing new ideas are in demand here.
You’ll work in a culture of integrity, with a sense of purpose, helping our customers, our communities and each other reach higher and achieve more.
When you join us, you will begin an exciting and rewarding journey. You’ll be encouraged to learn and grow in ways you never expected.
Internal Communications
Wellness Program
The next evolution of the employer brand was to utilize the message, “More than you imagined” to engage and educate internal employees about Travelers Wellness Program and benefits.
