Client: Kennametal
Kennametal is undergoing an exciting transformation under the leadership of a new CEO, with initiatives like plant digitalization and global expansion at the forefront. Kennametal partnered with my team to craft a dynamic new brand to support this evolution and attract top talent who can help drive their business goals. This brand is designed to inspire and engage internal teams while effectively communicating the company’s transformation both internally and externally.
My Role
Creative Director, Concept Development, Design, Onsite Photo/Video Direction, Photographer, Storyboards and Editing, Execution, UX and Web Design
Brandbook Development
Global Video and Photo Shoots
Multiple locations in the U.S, India and Europe. This animation was part of a larger presentation to Senior Leadership to demonstrate the importance of an employer brand exercise while the organization is going through change. This presentation helped secure the proposals for a global video shoot.
